Vendre son mobile avec Fonebak

Fonebak.fr est un service qui se propose d'acheter et de recycler vos anciens téléphones mobiles, le prix variant en fonction du modèle et de l'état de celui-ci. La nouveauté ? Tout se déroule maintenant entièrement en ligne grâce au site www.fonebak.fr.



Le concept



Fonebak est un concept simple : l'utilisateur qui souhaite vendre son téléphone se connecte sur le site, recherche son mobile, et consulte en temps réel la valeur de reprise. Il peut ensuite envoyer son mobile via une enveloppe prépayée, en déposant son mobile dans un point de collecte partenaire partout en France, ou par ses propres moyens.



Selon l'état du téléphone, celui-ci est soit démantelé afin d'en extraire les composants toxiques (lithium, mercure, plomb), soit réparé et remis à neuf pour être revendu sur le marché de l'occasion dans les pays émergents.



Grâce à Fonebak, vous pouvez revendre votre téléphone mobile tout en faisant un geste écologique !



Des bénéfices multiples



L'entreprise est engagée dans une démarche multiple. En effet, elle a noué des partenariats avec Envie (Atelier Protégé) afin de favoriser l'insertion de personnes en difficulté sur le territoire. Un partenariat avec le Téléthon permet d'organiser chaque année une collecte au profit des AFM (la plus grande de cette nature en France). Enfin, Fonebak est certifiée par de nombreux organismes (ISO 2001, ISO 9001, EMAS) et assure un recyclage responsable des déchets toxiques.



Fonebak est donc pour l'utilisateur le geste bon plan, écologique et caritatif.



Une réelle menace écologique



Selon une étude de Deloitte, si rien n'est fait pour traiter les déchets issus de la téléphonie mobile (chargeurs, accessoires), près de 8000 tonnes de ceux-ci d'ici à 2012 pollueront nos campagnes.

100 millions de téléphones mobiles dorment dans les tiroirs au niveau mondial, ce qui représente un réel danger si ceux-ci ne sont pas recyclés dans une filière adaptée.



A titre d'exemple, il suffit de trois batteries pour polluer l'équivalent d'une piscine olympique. Autre chiffre marquant, si les 20 millions de téléphones renouvelés chaque année en France étaient réutilisés, c'est 56 millions de litres de pétrole qui seraient économisés.



Projets d'avenir



Fonebak est en plein développement : en effet, son site de traitement de Lesquin (Nord) atteindra courant février le millionième téléphone recyclé. Afin de poursuivre l'action, l'entreprise projette de lier de nouveaux partenariats avec des associations caritatives mais aussi écologiques, et travaille en permanence sur son site pour offrir le maximum de confort à ses visiteurs.

I'm reading: Vendre son mobile avec Fonebak

iPad: The (attempted) Windows killer

(Well, you've got to admit, that's not something you'll be reading on most other weblogs today.)

Ten hours after the Apple iPad announcement, my overall reaction is that the product wasn't necessarily better or worse than I expected, but it was definitely different.

I expected an upsized extension to the iPod Touch, with a focus on watching videos, browsing, and playing games. The device can certainly do all of that, but Apple spent a huge amount of time demonstrating features I didn't expect -- e-mail management, productivity applications, and typing with the on-screen keyboard.

I know many of you think those are just checkoff items, and you may be right. We're all trying to read Apple's strategic intentions from a single product announcement, and that's hard to do. But here's how I view it: I believe Apple is serious when it spends five minutes demonstrating a feature, and I believe they actually said what they meant to say during the announcement. Specifically:

--Apple's identity is as a mobile device company.
--Netbooks suck and Apple can do something better.
--It's amazingly comfortable and easy to type on a touch screen.

(I'm not sure I agree with the last one, by the way, but we're talking about what Apple believes, and Steve sold the onscreen keyboard thing hard.)

If they really believe all of those things, then the iPad starts to look like Apple's idea of the next logical stage in the evolution of personal computing. It takes everything Apple learned from iPod and iPhone and applies that to a redesign of the low-end personal computer. It's Apple's vision of the netpad done right -- not a PC accessory, but a lightweight portable device that can replace the PC for many basic usages. The idea wouldn't be to kill the PC outright, but to nudge it toward the workstation space, in the process gradually eating away at the market share of Windows.

Yes, I believe killing Windows is still very high on Steve's personal to-do list. Always.

If you start from that assumption, a lot of the other things Apple said today make more sense. Why did they spend a year rewriting iWork for the tablet? Because you need an office suite in order to displace a PC (you don't need it for a media tablet). Why price that suite at just ten bucks a module? Because that profoundly screws up the pricing for Office on netbooks (the only way Microsoft can match that pricing is to destroy the value of its cash cow).

Why didn't we get a more comprehensive media store? I was expecting an entertainment tablet, and so I thought there would be a much more aggressive push for third party media developers. Apple did create the iBooks store, but they don't seem to be reaching out to individual authors the way I expected. And other media (video and animation) remains in iTunes rather than getting its own purchasing experience. To me, the iPad feels more like a netbook replacement that also does books, rather than a media tablet that also does spreadsheets.


Will it work?

If Apple's plan really is to displace netbooks, it faces some interesting challenges. One of the greatest appeals of a netbook is that it is a fully functional Windows notebook computer (cramped and awkward, but fully functional). Computer users have historically been very resistant to compromising on some core features. Will they accept a netbook that doesn't have a physical keyboard or a hard drive, and that can't run Flash and Java? And as Chris Dunphy (link) asked me today, will Apple give iPad applications more freedom to multitask than they have on the iPhone?

I don't know. And so I really don't know how the product will sell.

It doesn't help that the marketing for the iPad feels muddled. Apple's website tonight reads, "Our most advanced technology in a magical and revolutionary device at an unbelievable price." Ugh, it's a big bag of features. As I asked in my pre-launch post yesterday, who is it for and what problem does it solve? The question hasn't been answered crisply.

At least Apple got the base price of the product right. It's still above what I think most consumers will pay for a tablet, but Apple's within the realm of believability, and over time I hope the price will come down further. If it does, and if Apple markets it strongly, the product may be able to find its own market.


Meanwhile, I'm sure the iPad will have an important impact on some other companies. Namely...

Nokia: Step your game up. Several years ago, Nokia said it was re-creating itself as a computer company. Now Apple says it has re-created itself as a mobile company. Not just a mobile company, but supposedly the world's biggest mobile device company as measured by revenue. Whether that statistic is actually meaningful or something Apple manipulated through clever accounting, it must have driven the Nokia management team nuts -- which was undoubtedly Apple's intent.

Now Nokia has to decide whether it wants to compete with Apple in yet another product category, at a time when it already seems a bit overwhelmed. It's a very tough decision. (And please don't tell me the N900 is an iPad competitor. It's too small.)

Is Kindle in trouble? Not yet. The Amazon Kindle vs. iPad competition is going to be very interesting. My first reflex was to say that Kindle is in trouble -- iPad is a much more capable device, and the convergence advocates will tell you that a general-purpose tablet will eat a single-purpose e-reader. But Kindle is half the price of the iPad, even less when you factor in the cost of 3G for the iPad plus a service plan. Plus its screen, although only black and white, produces less eyestrain than a backlit LCD display. I don't think Kindle takes a big hit in the near term. In the long term, I am worried about Amazon's ability to compete with general-purpose tablets, but maybe Amazon's goal is to own the bookstore rather than the book reader. In that case, they should make sure the Kindle app works really well on the iPad.

The one thing I'm sure Amazon should not do is attempt to compete with Apple in the general-purpose tablet business. That's like challenging the Australian national rugby team to a drinking match.

The mobile operators: Pay attention to your pricing plans. I think this will be one of the most interesting floats in the iPad parade. Apple is now making its second attempt to bypass the subsidy model used by the operators. If Apple had been willing to bundle a two-year wireless contract with the iPad, it probably could have gotten the device subsidized down to about $299 or $350. But the downside would have been a $60 or higher monthly service plan, with soft caps on the amount of video someone could browse. It will be interesting to see how customers react to Apple's choice, especially when other companies sell subsidized net tablets for very low initial prices. In the phone market, Apple had to give in and accept the subsidy. We'll see if history repeats itself.

It will also be interesting to see how AT&T makes out with the revenue from iPad subscribers. At first glance, $30 a month for unlimited data sounds like a bad deal for AT&T. But keep in mind that data plans usually include several hundred dollars for the subsidy; the operator supposedly doesn't even turn a profit until sometime in the second year. With these plans, AT&T makes money from day one. So it may be able to make a better profit than you'd expect. Still, it seems a bit odd for a company with a network as congested as AT&T's to be adding a device designed to stream high-quality video from the web.

PC application developers: Pain. If the iPad really is Apple's vision of the future of personal computing, it's an ugly world for today's PC application developers. By pricing the pieces of iWork at $9.99 each, Apple has effectively created a price ceiling for major productivity applications. How many PC app companies can make money at that price per unit? And remember, that's the ceiling. It's time to start rethinking your business model...


No matter how well the iPad sells, it's a very interesting experiment worthy of the Apple brand, and I'm sure it'll drive a legion of imitators from Asia. I wish we had a few more hardware companies like Apple who were willing to mix up the market like this; innovation would move a lot faster.

I'm reading: iPad: The (attempted) Windows killer

Two geeks watch the Apple announcement

Chris Dunphy (link) and I were 2/3 of the competitive team when we worked together at Palm. We did a chat session this evening watching a replay of the iPad announcement. With Chris's permission, here it is. This won't be of interest to all readers, but I thought some of you might like to see the raw reactions of two geeks watching Apple perform...

Michael Mace: Thought of the day -- this might be Steve's last major new product category launch. Probably is, even if he lives to be 90. Not many more categories for him to attack.
Chris Dunphy: There is still room for an iCar....
Michael Mace: ;-)
Chris Dunphy: That is one old-school industry that is crying out to be reinvented too. It could use his touch.
Chris Dunphy: Steve is looking good.
Chris Dunphy: Largest mobile devices company in the world now.
Michael Mace: Nokia will hate that.
Michael Mace: Entertainment device, as expected.
Chris Dunphy: Netbooks aren't better at anything. *laugh*
Michael Mace: Looks like you'd expect.
Michael Mace: Gee, Steve, the first thing you say is that you can CHANGE THE BACKGROUND PHOTO???? Who cares?
Chris Dunphy: Bigger frame around the screen that I expected.
Michael Mace: Need room for your thumbs to hold it.
Chris Dunphy: I notice it has an appstore. Of course.
Michael Mace: Of course. So far no surprises at all.
Chris Dunphy: The UI looks gorgeous. But again, not a surprise.
Chris Dunphy: If the two-hand typing experience feels good, that will be very nice.
Michael Mace: I am waiting for some sort of paint/draw app...
Michael Mace: Steve is holding back on the big stuff.
Chris Dunphy: Make the news scarce.
Michael Mace: So far the announcement is underwhelming, but I think he is setting us up.
Chris Dunphy: On the other hand... Fewer features, nail the experience is the Apple way.
Chris Dunphy: I am lusting.
Michael Mace: If you weren't, Steve would have utterly failed.
Chris Dunphy: I am guessing it will use the same iPhone / iPod cable to sync / charge. If so - it will be the perfect front-passenger-seat device for while we are nomadic.
Michael Mace: Ahhh, nice!
Chris Dunphy: Particularly once TomTom or Magellan optimizes a navigation app for it. Wow.
Michael Mace: Good point.
Chris Dunphy: I wonder how long until someone comes out with a dash mount....
Michael Mace: You should do it. That could be your new company.
Michael Mace: But beware the lawsuits for distracted driving.
Chris Dunphy: HD playback - screen must be at least 720p?
Michael Mace: Weight is okay, but a bit heavy for reading comfortably.
Chris Dunphy: Custom silicon.
Michael Mace: Woah, their own processor. Wow!
Chris Dunphy: Their own CPU. Sweet.
Chris Dunphy: 64GB of flash. Nice.
Michael Mace: The first part of the announcement that shocked me. I expected their own support chips, but not the CPU.
Michael Mace: Ten hours of battery life is also killer, if it's real.
Michael Mace: That is the payoff for the custom silicon, I believe.
Chris Dunphy: Accelerometer and Compass... But what about GPS?
Michael Mace: Good point.
Chris Dunphy: No camera.
Chris Dunphy: No videoconferencing.
Michael Mace: Bummer.
Chris Dunphy: Ah, AppStore time.
Michael Mace: It's not an info pad, not at all.
Michael Mace: Pixal doubling. Sound familiar?
Chris Dunphy: 100% app combatibilty is a win for the developers.
Michael Mace: Yes, the app compat is critical.
Chris Dunphy: Developers will love this. Great for showing off.
Michael Mace: Nice how the app base gets leveraged to move them into new markets.
Chris Dunphy: New SDK out today. No waiting.
Michael Mace: Microsoft gets lapped today.
Chris Dunphy: Users do NOT need to re-buy their iPhone apps either. Sync and go.
Chris Dunphy: That is hugely appealing - it makes software an investment, not disposable.
Michael Mace: Nice point!
Michael Mace: Apple makes users happy by giving away additional copies of developer apps (being a cynic).
Chris Dunphy: With Palm - if you bought a new device, you often had to shed your old apps. I was trying to fix that....
Michael Mace: Yeah, and those Palm apps were in the same device category. Very bad to break stuff.
Chris Dunphy: Over the past year I have gotten into the habit of reading all my news via the New York Times iPhone app - in bed every morning when I wake up. This so fits the usage model I have for how I want to consume news...
Michael Mace: Nice. Will you still do it when they start charging?
Chris Dunphy: I think so... Depends on the price, and on what else is free.
Michael Mace: Nice, a painting app.
Chris Dunphy: That it syncs between iPhone and iPad is key too.
Chris Dunphy: I am still wondering at the screen resolution. An iPhone pixel doubled is just 640x960. That isn't great.
Michael Mace: They may be doing more than doubling. It would be hard to tell on a projected screen.
Chris Dunphy: It looks like when it is doubled there is still a black frame too.
Michael Mace: Now the beef.
Chris Dunphy: The print world gets reinvented.
Chris Dunphy: "Stand on Amazon's shoulders"
Michael Mace: Or on their faces.
Chris Dunphy: Either way - crushing them.
Chris Dunphy: Cherie: "I might actually get into reading books again."
Chris Dunphy: Indeed. I feel the same.
Chris Dunphy: The iPad is a Kindle killer. It is also Kindle compatible - thanks to the iPhone Kindle app. I wonder if Amazon regrets that now??
Michael Mace: No, they want to run the bookstore for everyone. If anything, they should have been pushing the app harder.
Chris Dunphy: True.
Michael Mace: The key is the terms for the bookstore. Haven't heard that yet.
Michael Mace: It's not a given that Apple's bookstore will be better than Amazon's. They have a long head start.
Michael Mace: The killer vs. Kindle, though, is that you can do both books and other forms of media. What I want to see is the video store.
Chris Dunphy: Yep. And books in color.
Michael Mace: Hmmmmmmm. iWork for the tablet.
Chris Dunphy: They are using ePub as a format for ebooks. Is that open? What is the DRM?
Chris Dunphy: I expected iWork browsing / viewing on the iPad... But if they turn it into a productivity tool....
Michael Mace: Except a tablet pretending to be a PC is a bad PC. Have they rethought the usage paradigm?
Michael Mace: Presentations make more sense than WP and spresdsheet.
Michael Mace: I wonder if it has video out? If so, it could be a really nice presentation device.
Chris Dunphy: This is a great oportunity to break people from the old Word / Excel UI paradigms.
Chris Dunphy: On a tablet, people won't have any expectations of things working a different way.
Chris Dunphy: No filesystem confusion.
Chris Dunphy: If iWork can be done using the SDK.... Imagine what other developers will be able to do. Serious apps indeed.
Michael Mace: Yup.
Michael Mace: If you accept that on-screen keyboard is acceptable, you can make it into a PC.
Chris Dunphy: A PC without the baggage of the past.
Michael Mace: uh-huh.
Chris Dunphy: I wonder if they will let apps out of the sandbox.
Michael Mace: If they want to replace PCs, they need to.
Chris Dunphy: Having every app in a silo is very limiting for more advanced functionality.
Michael Mace: Maybe this is more about killing Windows than about creating a new category.
Michael Mace: How much is Steve a creature of his background and past experiences?
Chris Dunphy: Needs multitasking.... But multitasking done right.
Michael Mace: I mean, really, a spreadsheet for a tablet. The app that lends itself least to a touchscreen.
Chris Dunphy: Though - having a spreadsheet you can interact with on a tablet is huge for people doing work on the go.
Michael Mace: Sure, like Docs to Go.
Chris Dunphy: Even if "work" is just tracking stats in your garden.
Chris Dunphy: With a screen big enough to interact with.
Michael Mace: Not going into the garden with a $700 device.
Chris Dunphy: *laugh*
Michael Mace: If they are looking to kill netbooks, they need productivity apps. Have to replace them.
Chris Dunphy: Live life!
Michael Mace: $9.99 each GUTS the Office business model.
Michael Mace: Charge a bunch for the hardware and give away the apps.
Michael Mace: But also reduces developer incentives to do serious apps.
Chris Dunphy: Connect to a projector...
Michael Mace: This feels more and more like a flanking move to kill the PC.
Chris Dunphy: I wonder if that will work for media playback too.
Chris Dunphy: I can see a 27" desktop version of this.
Michael Mace: Some models with 3G and some without. Okay.
Michael Mace: 250 megs a month? That is a joke for video.
Michael Mace: Unlimited plan for $29 is better, but what is the limit?
Michael Mace: On ATT?? They do not have the bandwidth to handle that.
Michael Mace: Yeah, no wonder they throw in free WiFi.
Michael Mace: No contract = no subsidy.
Chris Dunphy: No subsidy = not carrier locked??
Michael Mace: Unlocked device, nice.
Michael Mace: But you will easily overrun your data plan if you use a lot of video.
Chris Dunphy: $29 for unlimited is cheap.
Chris Dunphy: 250MB is the email and browsing plan.
Michael Mace: But what's the hidden limit? You know there will be one.
Chris Dunphy: $30 is media consumption.
Chris Dunphy: There isn't on the iPhone.
Michael Mace: This will encourage much more video-watching by users.
Michael Mace: I am disappointed -- I expected a media store, not just a bookstore.
Chris Dunphy: "allmost all" - Not 100% compatible?
Michael Mace: Something will break. Always happens.
Michael Mace: Don't want liability.
Chris Dunphy: True
Michael Mace: I think Apple planted the $1,000 price rumor.
Chris Dunphy: Yep
Michael Mace: Ahh, okay, $499 is about right.
Chris Dunphy: $499
Chris Dunphy: Want.
Michael Mace: Bu that will be a stripped model.
Chris Dunphy: True.
Chris Dunphy: How much for 64GB.
Chris Dunphy: Ah - 3G is a lot.
Michael Mace: Yup, no subsidy for the 3G hardware.
Michael Mace: That's okay. They still hit the right price boundary (barely).
Chris Dunphy: 60 days.
Chris Dunphy: I bet there is at least $100 price drop for Christmas.
Michael Mace: Keyboard dock. Yes, this is about killing PCs.
Chris Dunphy: It is cheaper than the iPhone at launch.
Michael Mace: Yeah, and remember they needed to cut the price after they ate through the early adopters.
Chris Dunphy: Yep.
Michael Mace: But this is OK. It's a PC replacement, not a phone.
Chris Dunphy: Same plan this time.
Michael Mace: After all these years, it is still about killing Redmond.
Chris Dunphy: Does the keyboard dock go flat - that is an awkward shape to carry with you...
Michael Mace: You'll get third party stuff like Stowaway.
Michael Mace: They are reinventing the PC around touch. That's what this is.
Michael Mace: I picture Khan on the bridge of the ship, cursing at Kirk. Except Kirk's not getting away.
Michael Mace: To think that Microsoft tried to do this nine years ago, and blew it.
Chris Dunphy: It will be really interesting to dissect the SDK... If the SDK and apps are designed to scale up to higher resolutions, we will know for sure.
Michael Mace: I will be shocked if they are not.
Chris Dunphy: Ryan Block: "Yeah, you know, this video does a pretty good job of putting this stuff in perspective. iPad is pretty amazing — there, I said it."
Michael Mace: Suck-up.
Chris Dunphy: I need to see the video feed.
Michael Mace: He is misreading things about the third category. This isn't -- it's the eventual successor to the PC.
Chris Dunphy: The PC survives.... It just goes back to being a workstation for high end.
Michael Mace: Diminishing market over time.
Michael Mace: Just like laptops are displacing desktops. It's a continuum, but Apple has refreshed the restof the hardware base.
Michael Mace: But the market for PC apps is now officially trashed. The top price for a major app is $9.99
Michael Mace: How does an a big software company survive in that world? They don't.
Chris Dunphy: They keep selling to the workstation crowd that pays big bank.
Michael Mace: Except as a high-end professional app. On PC equivalent of workstations.
Chris Dunphy: A focused announcement - no new laptops, no iPhone OS 4.0....
Michael Mace: Yup. Wise of them, I think.
Chris Dunphy: Some big unanswered questions... Multitaksing? GPS? Filesystem / apps sharing data?
Michael Mace: Yup.
Chris Dunphy: HD video out?
Chris Dunphy: No "one more thing"....
Michael Mace: Bummer.
Chris Dunphy: " The AT&T network access can be purchased -- or canceled -- at any time directly from the iPad."
Chris Dunphy: The network is a big dumb pipe, with an on/off switch.
Chris Dunphy: I wonder if you get billed via iTunes. *laugh*
Michael Mace: Actually, a narrow dumb pipe.
Michael Mace: The wireless network cannot handle what millions of these devices will do to it.
Chris Dunphy: Accelerate WiMax and LTE deployments.
Michael Mace: Not enough.
Chris Dunphy: "I consider not supporting flash a feature, not a bug."
Michael Mace: Was the Flash quote from Steve?
Chris Dunphy: No - me.
Chris Dunphy: (In a Facebook thread)
Michael Mace: I can't imagine they can keep Flash and Java out now. It'll cripple them as a PC replacement.
Chris Dunphy: I think they will - for at least a year.
Chris Dunphy: Flash and Java = slow and crashy.
Chris Dunphy: And they want to control the runtime. Just like the iPhone.
Chris Dunphy: It is a walled garden still.
Chris Dunphy: Apple is the gatekeeper.
Chris Dunphy: You know - this is going to be head-to-head with Chrome OS.
Chris Dunphy: I can see a future play out just like the phone market.... The iPad dominates the high-end, and Googles Chrome OS powers the army of low-end.
Chris Dunphy: Microsoft is the one who gets left out.
Chris Dunphy: Watching the UI in action.... Nice.
Chris Dunphy: It's running iPhone OS 3.2.
Chris Dunphy: Wow - not even a 4.0 number jump.
Chris Dunphy: I wonder what is coming in 4.0 then. Interesting.
Chris Dunphy: The iPad could get a major upgrade come summer. Right after the competition starts chasing after where they are today.
Michael Mace: It will get harder and harder for them to keep all versions of the OS in sync.
Chris Dunphy: It will work with standard bluetooth keyboards. Score.
Chris Dunphy: Not much to keep in sync if the iPad and iPhone use the same OS.
Chris Dunphy: Good job for them accomplishing that.
Michael Mace: I guess you just have to design for the full range of hardware you'll be running on. It is more to test, though.

I'm reading: Two geeks watch the Apple announcement

Quick take on the Apple iPad: It's a PC, sort of

I need some time to think about it, but after listening to the feed of the announcement and chatting with my friend Chris Dunphy, my quick reaction is that the iPad is more like a PC than I expected. That's not necessarily a bad thing. I had been thinking of the tablet as a new, third category of devices focused on content consumption. The content play is in there, but focused on print only rather than video and other forms of media, at least for the moment. But given its features and software, and especially the iWork suite, the iPad is actually more like a low end PC-displacement product: The PC reimagined as a portable, touchscreen device. Content delivery is a part of that rethinking. Nine years after Tablet PC, somebody got it right.

The iWork pricing of $9.99 per module is a knife aimed at Office, and a disturbing precedent for all traditional productivity app companies. If you're in one of those companies, you need to rethink your business model quickly.

I'm not saying the PC is dead (not at all), but it looks like Apple is trying to gradually move up from the smartphone space to chew chunks out of the PC market. So maybe the iPad really is a response to PC netbooks, which is what my Apple alumni friends said a year ago. In some ways the iPad is worse than a netbook, in some ways it's better. I will be very interested to see how it sells against netbooks this fall.

I'll have more to say after I've had some time to digest the announcement. In the meantime, your comments are welcome.

I'm reading: Quick take on the Apple iPad: It's a PC, sort of

Sony Ericsson fait son cinéma avec son tout nouveau mobile HD Vivaz™

Situé à la quintessence de la Haute Définition, le nouveau mobile Sony Ericsson Vivaz™ reprend les codes de son ainé, le XperiaTM X10, annoncé en novembre 2009. On retrouve ainsi en Vivaz™ les traits si singuliers de cette nouvelle famille de mobiles signée Sony Ericsson : le divertissement pour philosophie, des modes de communication démultipliés, un design aux courbes directement inspirées des lignes humaines et une interface tactile intuitive.



Avec le nouveau mobile Sony Ericsson Vivaz™, les frontières entre communication et divertissement se brouillent pour mieux fusionner. La communication se fait divertissement : la vidéo HD remplace la parole et le texte, les émotions ainsi capturées demeurent intactes jusqu’au destinataire !



Véritable concentré de toutes les dernières fonctionnalités de capture et de partage de vidéos, le nouveau Sony Ericsson Vivaz™ se distingue par ses attributs singuliers :



- Capture HD : pour « mettre en boite » chaque instant. Grâce à une touche dédiée, la vidéo s’enclenche instantanément. La mise au point est automatique et continue. Résultat : vos films frôlent la perfection !

- Visionnage HD : revivez chaque souvenir et regardez vos vidéos préférées (en ligne ou via WiFi) dans une haute résolution époustouflante sur le large écran de 3,2 pouces ; pour une expérience vidéo pleine de réalisme.

- Partage HD : téléchargez en haute résolution vos plus belles créations photo et vidéo sur YouTube™ et Picasa, tout en utilisant d'autres fonctions du mobile.



Conformément à sa stratégie d’ouverture et parce que chacun doit pouvoir télécharger l’application de son choix, Sony Ericsson a également souhaité que le mobile Vivaz™, soit personnalisable à l’envi. En quelques clics, les utilisateurs peuvent se connecter sur la plateforme d’applications Sony Ericsson PlayNowTM ou sur celle de la communauté de développeurs SymbianTM ; s’offre alors à eux un large éventail d’applications de tous genres : ludiques, pratiques, didactiques et bien d’autres encore !



« Nous constatons, depuis un certain temps, un boom étonnant du contenu généré par les consommateurs ; c’est tout particulièrement le cas des vidéos ! Avec le Sony Ericsson Vivaz™, nous avons créé un mobile qui facilite la capture de chaque instant en vidéo de haute qualité et le partage de ces moments avec le monde entier. Beau à l’intérieur comme à l’extérieur, le Sony Ericsson Vivaz™ offre une expérience utilisateur ouverte et intuitive qui permet de capturer, de visionner et de partager chaque moment… Et toujours en haute définition ! », souligne Estelle Gibert, Directrice Marketing et Communication de Sony Ericsson France.



Le Sony Ericsson Vivaz™ arbore la nouvelle philosophie de design inspirée des « courbes humaines », dont le Xperia X10 a eu la primeur ; des lignes qui seront désormais caractéristiques des futurs produits du portefeuille de Sony Ericsson. Conçu pour refléter la forme du corps humain tout en offrant une interaction téléphonique précise et indiscutablement performante, le Sony Ericsson Vivaz™ est immédiatement reconnaissable.



A propos de Sony Ericsson

Sony Ericsson est une joint-venture fondée à 50/50 par Sony et Ericsson en octobre 2001, dont le siège est basé à Londres. Dans un contexte où les nouveaux modes de communication, via Internet et les réseaux sociaux, sont au centre de nos loisirs, la vision de Sony Ericsson est de devenir le leader du Divertissement et de la Communication. Sony Ericsson offre ainsi au consommateur des expériences uniques grâce à des mobiles, accessoires, contenus et applications innovants.
Plus d'information sur www.sonyericsson.fr.

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Nokia X6 16Go, le smartphone tactile dédié au téléchargement d’applications

Avec un accès direct à l’Ovi Store, le Nokia X6 16Go est l’outil parfait pour télécharger de nombreuses applications. Son autonomie de 35 heures en mode lecture de musique, en fait un mobile performant conçu pour le divertissement. Avec son grand écran tactile au format 16:9, idéal pour l'affichage des photos, des vidéos et pour la navigation, le Nokia X6 16Go fait la joie des amateurs de musique, grâce notamment à son accès au Nokia Music Store, et fans de réseaux sociaux, grâce aux différents widgets téléchargeables.



Associant une mémoire embarquée de 16 Go à un design compact et un écran tactile capacitif de 3,2 pouces, le Nokia X6 16Go met l’accent sur le multimédia et permet de profiter, directement depuis l'appareil, de plus de 7 millions de pistes dans le Nokia Music Store et de stocker 5500 morceaux. Il permet de créer des playlists de musique sur le téléphone et est livré avec trois jeux pré-installés : Spore de EA, DJ Mix Tour et Asphalt 4 de Gameloft. Il est aussi possible, pour l’utilisateur, de télécharger sur Ovi Store plus de 3000 jeux et applications et de les classer avec les vidéos, les photos et la musique.



Comme son proche parent, le Nokia X6 32Go Nokia Comes With Music Edition, le Nokia X6 16Go est un mobile complet dédié au divertissement et aux réseaux sociaux. Grâce aux widgets intégrés, il offre un accès direct à Ovi Store, à ses 20 contacts préférés ainsi que les communautés virtuelles, telles que Facebook, directement sur son écran d'accueil. Il permet à l’utilisateur de créer ses propres flux RSS, de suivre ses blogs favoris avec Twitter ou les potins via Gravity, d’être connecté avec ses contacts Ovi, de discuter, de partager son statut, sa position géographique et la chanson en cours d’écoute.



Et ce n’est pas tout : avec un appareil photo 5 mégapixels équipé d'une optique Carl Zeiss et d'un double flash à LED, le Nokia X6 16Go voit grand. Compatible avec les réseaux haut débit mobile 3G+, le smartphone propose aussi un module A-GPS, une liaison sans fil Bluetooth stéréo mais aussi le Wifi. Idéal donc pour la géolocalisation !



Le Nokia X6 16 Go sera commercialisé dès le 1er trimestre 2010. Son prix de vente au détail est estimé à 399 € TTC sur le marché français hors subvention d’opérateurs.



À propos de Nokia

Pionnier sur le marché de la mobilité et premier fabricant mondial de terminaux mobiles, Nokia poursuit aujourd'hui une nouvelle mission : allier la technologie mobile la plus avancée à des services personnalisés afin d'aider les utilisateurs à rester connectés avec tout ce qu'ils ont de plus cher. Nous proposons également des solutions de cartographie numériques et de navigation complètes via NAVTEQ, ainsi que des équipements, des solutions et des services pour les réseaux de télécommunications via Nokia Siemens Networks.

I'm reading: Nokia X6 16Go, le smartphone tactile dédié au téléchargement d’applications

Omnia II : La nouvelle expérience Windows® phone

Découvrez un smartphone au design ultra fin et stylé avec écran tactile 3.7" AMOLED et Microsoft® Windows Mobile version 6.5. Bénéficiez du meilleur du multimédia, appareil photo, vidéo et musique, accessible sur une interface 3D.
Véritable bureau mobile, le Samsung Omnia II convient aussi à un usage professionnel avec une solution de messagerie e-mail intégrée. Gérez et traitez vos pièces jointes Microsoft® Office Mobile depuis votre mobile. Vous bénéficiez de la fiabilité d’une connexion Wi-fi et du haut débit 3G+.



Un écran tactile 3.7'' Ultra-lumineux



Avec un grand écran tactile et un design ultra fin, l’Omnia II est conçu pour tous les amateurs de style.

L'écran tactile AMOLED SAMSUNG permet d'afficher des images contrastées et une meilleure visibilité de différents angles de vues. Grâce à la technologie AMOLED, l’Omnia II consomme 17% d’énergie en moins qu’un mobile équipé d’un écran TFT. La lecture et la consultation de l’interface en plein soleil sont désormais possibles sur l’écran ultra-lumineux WGVA (65 000 couleurs) de 3,7 pouces.



Une navigation 3D



L'interface étendue offre la souplesse d'une navigation en 3D et la possibilité d’accéder facilement aux menus des applications avec le TouchWiz UI. Les fonctions multimédias (photos, vidéos, musique..) sont accessibles via sur une interface cubique. Effleurez l'une des faces pour accéder directement à la fonction multimédia requise !

A cela s’ajoute une application appelée lecteur multimédia basée sur une navigation 3D. L’ensemble de la bibliothèque multimédia (album photo, vidéothèque, pochettes d’album, jeux) s’animent en 3D pour une consultation ludique, simplifiée et particulièrement réactive. Le processeur de pointe, cadencé à 800 MHz, confère, en effet, à l’Omnia II une rapidité, une fluidité et une polyvalence remarquables. Il offre une gestion optimisée des effets 3D et autorise le lancement de plusieurs applications en même temps.



Le meilleur du multimédia



Smartphone multimédia, l’Omnia II dispose d’un appareil photo 5 mégapixels, d’un lecteur MP3, d’une radio FM, et d’une fonction lecture-enregistrement vidéo.
Profitez de la musique partout où vous vous trouvez, avec la prise Jack 3.5 mm, pour une écoute au casque. Lecteur audio MP3 intégré, accédez également à la radio FM, le système RDS affiche sur l’écran le nom et la fréquence de la station écoutée. La reconnaissance audio affiche le nom et l’interprète du morceau que vous chantez ou enregistrez.

La fonction lecture-enregistrement en qualité DVD fluide et net autorise le téléchargement et la lecture immédiatement des vidéos aux formats DivX sans avoir à les convertir, à les redimensionner ou à les recadrer.



Capturez tous vos meilleurs moments



L’appareil photo 5 mégapixels autofocus offre des fonctions haut de gamme avec un Flash Dual Power LED et un zoom numérique x4. Son menu photo avancé est équipé d’un mode panorama, d’un détecteur de sourires et de visages et de différents modes de prises de vue. La fonction lecture et enregistrement vidéo SD (720 x 480 pixels) vous permet de capturer tous vos meilleurs moments que vous pouvez ensuite partager en temps réel grâce au WiFi.



Une haute connectivité pour un usage en toute liberté



Ce mobile est conçu pour une interactivité optimale. Vous accédez à l’Internet en haut débit par wifi ou 3G+ et transmettez rapidement toutes vos données loisirs ou pro. Synchronisez vos données de ou vers votre ordinateur PC avec Microsoft® Active Sync®. La technologie Bluetooth 2.0 permet d’échanger vos données sans fil avec d’autres appareils compatibles (oreillette, imprimante, ordinateur…) pour une utilisation optimale. Vous transférez rapidement et facilement tous vos fichiers avec le port USB 2.0.



Windows Marketplace, portail d'applications



Les utilisateurs des Samsung Omnia peuvent aisément télécharger sur leurs terminaux tout un éventail d’applications ludiques et pratiques accessibles sur Windows Marketplace® pour Mobile, boutique d’applications pour Windows® phone. Résolument simple et transparente, la politique de remboursement leur permettra d’acheter leurs applications en toute quiétude.



Véritable bureau mobile



L’Omnia II permet de traiter toutes vos données, appels vocaux et fichiers multimédias. Retrouvez Microsoft® Windows Mobile pour Visualisez vos PDF et traitez tous vos fichiers Microsoft® Office Mobile (Word, Excel, Power Point) sur votre Windows® phone. Accédez à Internet avec les navigateurs Internet Explorer 6 ou Opéra 9.5. Avec le Push e-mail envoyez et recevez instantanément vos e-mails avec Outlook mobile.



Microsoft My Phone, sauvegarde des données en ligne



D'une puissance remarquable, les SAMSUNG Windows® phones assurent la disponibilité en continu des données, contacts et applications. Ils proposent également le service gratuit - Microsoft® My Phone - de sauvegarde et de synchronisation automatique sur un portail Internet personnalisé et sécurisé, de l'ensemble des informations stockées sur le smartphone - photos, fichiers musicaux, carnets d’adresse, calendriers et SMS. Ce service simplifie la consultation et la gestion de ces données à partir du téléphone ou du PC, et offre la possibilité de les récupérer aisément en cas de vol ou de perte du terminal.

I'm reading: Omnia II : La nouvelle expérience Windows® phone