lundi 24 janvier 2011

Mobile Wave II Full Black Samsung Universal

Wave II Full Black Samsung Universal

A l’occasion du lancement du Wave II Full Black en édition limitée, Samsung Electronics France signe une nouvelle collaboration prestigieuse.



Toujours à l ‘écoute des tendances et des envies, Samsung Electronics France s’associe à Universal Music France, leader du marché de la musique, pour proposer une offre exceptionnelle : Un an de musique gratuite et illimitée !



Samsung Electronics annonce la commercialisation d’un nouveau Smartphone en série limitée: le Wave II Full Black, afin de séduire une clientèle jeune, branchée et ultra-connectée. Samsung, n°1 de l’électronique grand public, et Universal Music France, leader du marché de la musique en France, ont ainsi signé un partenariat inédit pour « vivre » cette nouvelle année 2011 en musique !



Doté de nombreuses fonctionnalités multimédias, de la technologie DNSe 2.0 et d’une prise jack 3.5mm, le Wave II diffuse un son d’une excellente qualité acoustique, idéal pour écouter ses titres favoris. Il embarque également les fonctions de reconnaissance musicale et enregistrement radiophonique.



Pour tout achat d’un Smartphone Wave II Full Black en série limitée, l’utilisateur bénéficiera d’un an de musique gratuite et illimitée au travers de l’application Samsung Music directement pré-embarquée dans le menu du téléphone.



« L’application permettra l’accès à 10 smart radios, 100 playlists thématiques et plus de 10 000 titres en écoute illimitée. Il sera également possible de télécharger chaque mois ses 10 titres préférés en MP3. Nous avons également apporté un soin tout particulier à l’ergonomie et aux sélections musicales afin d’offrir une expérience musicale inédite sur mobile » explique Emmanuel de Sola, en charge du projet chez Universal Music.



Pour Jean-Philippe Illarine, Directeur Marketing de la Division Télécom chez Samsung « l’objectif est de pérenniser la stratégie que nous avons initié sur la musique il y de cela quatre ans en y ajoutant un volet applicatif pour répondre aux attentes du marché et de nos consommateurs ».



Le Samsung Wave II Full Black en série limitée a tous les atouts pour devenir un véritable objet collector. Design, élégant et très tendance, ce Smartphone supporte la nouvelle version de la plateforme propriétaire ouverte de Samsung : bada 1.2. Proposant une gamme complète de loisirs multimédia, une messagerie unifiée et une expérience utilisateur optimisée, le Samsung Wave II offre un cocktail de performances intelligentes avancées.



Véritable lecteur MP3



Doté de nombreuses fonctionnalités multimédias, de la technologie DNSe 2.0 et d’une prise jack 3.5mm, le Wave II diffuse un son d’une excellente qualité acoustique, idéal pour profiter pleinement de ses chansons favorites. Il embarque également les fonctions de reconnaissance musicale et enregistrement radiophonique.



Performance, vitesse et connectivité



Au cœur de ce Smartphone doté d’un confortable écran multipoint de 3,7’’, le processeur Samsung cadencé à 1 GHz offre aux utilisateurs les meilleures performances graphiques actuellement disponibles. Sa vitesse rend l’interface utilisateur particulièrement réactive et intuitive. Ultra connecté (HSDPA, Wi-fi b/g/n, Bluetooth, USB, DLNA), il autorise le téléchargement et l’envoi de fichiers volumineux, facilite les échanges de contenus avec les appareils compatibles (écrans, PC…).



Ecosystème Samsung



Pour une personnalisation sans limite, le Samsung Wave II intègre le magasin d’applications, Samsung Apps, donnant accès à des milliers d’applications utiles et divertissantes. L’utilisateur peut ainsi découvrir chaque jour de 15 à 20 nouveautés. Samsung Apps propose une multitude de jeux, d’outils de navigation, de livres électroniques, d’applications communautaires, sportives, professionnelles, de santé et de loisirs, afin de répondre à chaque besoin ou envie.



Samsung Wave II Full Black en série limitée sera disponible à partir de fin janvier 2011 au prix de vente hors abonnement de 449 € TTC.



À propos de Samsung Electronics

Samsung Electronics Co. Ltd., un leader mondial dans les domaines des semi-conducteurs, des télécommunications, des supports numériques et des technologies de convergence numérique, a réalisé en 2009 un chiffre d’affaires de 116,7 milliards de dollars. Forte d’environ 157 700 salariés travaillant sur 185 sites dans 65 pays, l’entreprise se compose de sept secteurs d’activités opérant indépendamment : Ecrans, Communication mobile, Télécommunications, Electroménager, Solutions IT, Semi-conducteurs et LCD. Reconnue comme l’une des marques bénéficiant d’une des croissances les plus fortes dans le monde, Samsung Electronics est leader dans la production des téléviseurs numériques, des puces de mémoire, des téléphones mobiles et des écrans plats à cristaux liquides (TFT-LCD). www.samsung.fr



A propos d’Universal Music France

Universal Music France est le premier producteur de musique. Leader sur le marché de l’édition, la production et la distribution phonographique en France. Il regroupe les labels Barclay, Polydor, AZ, Mercury, ULM, Motown France, Decca, ECM, Universal Jazz et Deutsche Grammophon.



N° Samsung : 01 48 63 00 00



Contacts presse :

Gwénola Vilboux - Latifa Chine

Henry Conseil - Tel 01 46 22 76 43

42 rue Laugier – 75017 Paris

agence@henryconseil.com - www.henryconseil.com

lundi 10 janvier 2011

Nouveau Sony Ericsson Xperia arc : le meilleur de Sony et d’Android™ dans un smartphone d’une finesse record

Sony Ericsson Xperia arc
  • La toute dernière version d’Android™, Gingerbread (2.3), pour toujours plus de services Google et plus de 200 000 applications téléchargeables

  • Un écran 4.2’’ doté de la technologie Bravia et un capteur 8.1 Mpx Sony Exmor-R ultra-sensible

  • Un smartphone Sony Ericsson Xperia™ au design époustouflant




  • Une finesse incroyable, le meilleur de la technologie Sony, des fonctionnalités multimédias étonnantes et la dernière version 2.3 de la plateforme Android™ : ainsi se résume le nouveau smartphone Sony Ericsson Xperia™ arc. Officiellement présenté lors du CES de Las Vegas, Xperia™ arc marque l’apparition d’une nouvelle génération de smartphones Sony Ericsson Xperia™ en 2011.



    « Nous démarrons très fort l'année 2011 qui sera placée sous le signe de l’innovation. Pour concevoir ce smartphone, nous avons puisé dans le meilleur de la technologie de deux partenaires auxquels nous sommes étroitement liés : Google, qui nous livre ici sa nouvelle version Android 2.3 et notre maison mère, Sony, reconnue comme pionnière en matière de divertissement. Xperia™ arc marque l’arrivée d’une série de smartphones innovants qui nous permettra d’atteindre notre ambition : conquérir 15% du marché des smartphones en France en 2011 », souligne Pierre Perron, Directeur Général de Sony Ericsson France.



    Un smartphone ultra-fin

    Avec Xperia™ arc, Sony Ericsson franchit un nouveau cap en matière de design. Avec 8,7 mm d’épaisseur (sur sa partie la plus fine) pour 117 grammes, le Xperia™ arc allie minceur et légèreté. L’écran tactile multipoint extralarge de 4,2 pouces reprend le design monolithe des téléviseurs BRAVIA®, pour un écran sans bord d’un noir profond. Robuste, fabriqué avec des matériaux de haute qualité et arborant des courbes audacieuses, il tient parfaitement dans la paume de la main.



    Toute l’expertise Sony au service du multimédia

    Sony Ericsson a pris le meilleur de la technologie Sony et cela se voit ! Le nouvel écran Reality Display associé au correcteur d’images Sony Mobile BRAVIA® offre une luminosité exceptionnelle et une image d'un contraste et d’une netteté incroyables. Le fameux capteur Sony Exmor R™, qui a valu de nombreux prix aux appareils photo et caméscopes Sony, est intégré dans sa version mobile. Ce capteur dispose d’une optique f/2.4 qui permet d'enregistrer des photos en 8.1 Mpx et des vidéos haute définition ; quelle que soit la luminosité ! Toutes les photos et les vidéos peuvent être partagées en HD sur TV via le connecteur HDMI intégré.



    Un partenariat encore plus étroit avec Google

    Sony Ericsson et Google ont mit à profit l’année 2010 pour accentuer leur collaboration. Ainsi, Xperia™ arc intégrera la dernière version d’Androidä Gingerbread (2.3). A la clé : toujours plus de services Google Mobile et plus de 200 000 applications disponibles sur l’Android market. Outre les fonctionnalités incontournables des smartphones (applications, cartes, messagerie et accès Internet rapide), la gamme Xperia™ offre des capacités de divertissement sans équivalent !



    Sony Ericsson Xperia™ arc – Principales fonctionnalités

    • Mince, léger, robuste et d'une ergonomie parfaite

    • Grand Ecran tactile multipoint 16 :9 Reality Display de 4,2 pouces avec correcteur d’images Mobile BRAVIA® Engine pour un confort de visualisation inégalé

    • Capteur Sony Exmor R™ pour mobile : des photos et des vidéos de grande qualité même en conditions difficiles d’éclairage

    • Appareil photo 8,1 mégapixels et enregistrement vidéo HD

    • Android Market™ : des centaines de milliers d'applications pour toujours plus de divertissement mobile


    Disponibilité : 1er trimestre 2011

    Couleurs : bleu nuit et argent.



    A propos de Sony Ericsson

    Sony Ericsson est une joint-venture fondée à 50/50 par Sony et Ericsson en octobre 2001, dont le siège est basé à Londres. Dans un contexte où les nouveaux modes de communication, via Internet et les réseaux sociaux, sont au centre de nos loisirs, la vision de Sony Ericsson est de devenir le leader du Divertissement et de la Communication. Sony Ericsson offre ainsi au consommateur des expériences uniques grâce à des mobiles, accessoires, contenus et applications innovants.



    Contacts presse Sony Ericsson

    Agence Burson-Marsteller

    Nicolas Sutter / Amélie Aubry

    01 41 86 76 99

    dimanche 2 janvier 2011

    Fearless Predictions for 2011

    "A man who goes around with a prophecy-gun ought never to get discouraged: if he will keep up his heart and fire at everything he sees, he is bound to hit something by and by."  --Mark Twain

    It's that time of the year when journalists, analysts, and bloggers fire their prophecy guns, predicting what will happen in the next 12 months.  Most year-end predictions fall into four categories of uselessness: Fish in the Barrel, Shots in the Dark, Wish-Fulfillment, and Self-Service. 

    Fish in the Barrel are predictions so obvious that they're almost sure to come true.  You make this sort of prediction if you're afraid someone will come back in 12 months and point out how many things you missed.  Any good prediction list should include about 60% fish, to ensure a nice overall score.  For example, the San Jose Mercury News recently predicted that M&A activity will increase in cloud computing in 2011 (link).  Gosh, really?

    In this spirit, I'd like to predict that water will flow downhill throughout the year.  Please keep track of that; I know I will.

    Shots in the Dark are things that no one can really predict, but that involve prominent names, so they sound insightful and interesting.  You need about 20% of this sort of prediction on your list -- not enough to ruin your average, but enough so you'll sound bold.  Besides, if you get lucky and hit on one of these, you can claim credit for the rest of your career.  The Merc predicted that Google will buy Twitter this year.  Nice.

    My shot in the dark is the Newt Gingrich will marry Lindsay Lohan in 2011.  I know it's a stretch, but if I'm wrong I can pass it off as a joke, and if I'm right I'll be famous forever.

    Wish fulfillment.  This is the other 20% of a good prediction list: You should predict one or two things that everyone agrees ought to happen, even if it they aren't likely to actually come true.  You don't get blamed if these are wrong, because the failure of the prediction shows that there's something wrong with reality, not wrong with you.  The Merc's prediction that Carol Bartz will be fired from Yahoo in 2011 fits in this category.

    My wish fulfillment prediction for 2011 is that mobile web apps will take over from native mobile apps.  I've been predicting that for years (link); if I keep doing it long enough I'll eventually be right.  But in reality I think it won't happen in 2011, because APIs and browser infrastructure for disconnected web apps aren't fully mature yet.  Maybe 2012...

    Self-Service.  These predictions are a whole separate activity.  Many industry publications fill valuable column-inches, and reward advertisers, by asking industry CEOs to predict the next year.  Most of the CEOs have no idea what to say, so they pass off the task to their PR departments, who naturally predict that the most important event of the next year will be the total dominance of their employer.  That's how Wireless Week came up with the following stunning forecasts (link):

    --A mobile operator predicts that this will be the year of 4G
    --A mobile transactions company predicts that it'll be the year of mobile payments
    --A networking equipment company predicts that it'll be the year of WiFi

    And on and on.  Along these lines, I'd like to predict that 2011 is the year that my startup, Cera Technology, will take over the galaxy.

    (By the way, it really will.)


    The trouble with all of these sorts of predictions is that you can't do much with them.  They're fun to read (and that's probably their main point), but if you take action based on them you'll put your business at risk.  Even the fish in a barrel are riskier than they look, because they're built on straight-line predictions of current events, and the past is a poor predictor of the future.  For example, here's ReadWriteWeb in 2007 on a thing called SecondLife (link):
    SecondLife will become an important platform for marketing, promotion, and of course social networking - as people and businesses figure out different uses for it. Also we think SecondLife will continue its expansion worldwide. Currently you can find Habbo and SecondLife cards in most supermarkets (Wallgreens, CVS) in the US, so this trend should continue in other parts of the world. In short, virtual worlds will become an integral part of the real world in 2007.

    Ooookay.

    I am not trying to pick on ReadWriteWeb; it's an excellent site, and there were huge numbers of predictions like this at the time.  But you get my point.

    Since it's impossible to accurately predict the future, the forecast I'd like to see isn't a list of what will happen, but a list of what could happen.  And I'm not looking for small things, but the big surprise changes that make or break companies and industries.  Specifically, what assumptions are we making that could turn out to be wrong?  How would that change the balance of power in the market?  And what should we do about it?

    Here are my four forecasts of possible game-changers in 2011:


    1.  The Mobile Data Market Stops Growing

    That's a prediction you won't see in many places, but think about it for a minute.  Every market eventually saturates. The question isn't whether mobile data will saturate, but when.

    Right now everyone's assuming the saturation point is far away, because smartphones are owned by only at most a third of phone users in the US and Europe (link).  The other two thirds are still available!  I have no doubt that most of those people will eventually get smartphones as their prices drop.  Horace Dediu has made this case very persuasively (link).

    What I'm not sure of, though, is that those people getting cheap smartphones will pay for data plans.

    When I was at Palm, we studied the market for mobile devices very intensely.  At the time, about a third of mobile phone users were willing to pay extra for any sort of advanced feature.  The other two thirds weren't willing to pay anything extra.  Many of them were too poor, some of them were too cheap, and some of them just didn't see any value in it.

    If you gave them free hardware, like a cameraphone, they'd take it of course.  But when it came time to pay for camera-related services, they took one look at the first month's bill and then stopped sending photos to each other.  That's why multimedia messaging was a business failure.

    Things have changed since I left Palm.  Smartphones are a lot more capable than they were four years ago, the networks are better, and Apple has spent years advertising the benefits of an iPhone.  I'm sure that has increased the number of people willing to pay extra for mobile data.  But by how much?

    No one I know of has studied this directly, but I did recently see some consumer research from one of the major analysis firms.  It suggested that the percent of people willing to pay extra has risen to about 40%.  If that's true, then rather than being a third penetrated, the mobile data market may be about 75% penetrated.  Given the rapid growth of smartphone sales, we could hit the demand wall as soon as late 2011.

    I'd be delighted to be wrong in this forecast.  Maybe the willing customers are growing much faster than the studies indicate.  Maybe the new devices coming this year will suck in a bunch more people.  I hope so.  But if you think 100% of the population is going to willingly add $200 or more a year to their phone bills just to browse the web from a bus, you're living in fantasyland.  And the end may be a lot closer than you think.

    What it means.  The major mobile companies should be conducting careful consumer research on the willingness of people to pay for data plans.  Match that up with the growth rate of smartphones, and see where the lines cross.  Then invest (or hide) appropriately.


    2.  Facebook Becomes Passé

    No, Facebook won't die in 2011; I'm sure it will continue to grow throughout the year.  But right now Facebook is seen as the hottest player in the Internet, the leading disruptor that forces everyone else to react to it (link, link).

    By contrast Google, the previous lead disruptor, is looking more and more like a typical big company trying to hit its growth targets.  The most striking evidence for this has been Google's public switch from internally-generated innovation to acquisitions.  At the peak of Google's rise, analysts fawned over its plan to innovate internally by hiring bright people and turning them loose on problems.  An article in Fortune Magazine in 2006, Chaos by Design, said Google had figured out how to create an internal atmosphere of "structured chaos" in which new ideas would bubble to the top automatically (link).  Four years later, Google's VP of corporate development says acquired companies can move faster than Google itself can (link).

    "The stunning success of acquisitions that led to products like Google Maps, Android and YouTube has also opened Google to criticism that the company has become Silicon Valley's answer to the New York Yankees, using its wad of cash to buy talent rather than developing it from within." --San Jose Mercury News

    It's not a shocking change.  Tech Overlords don't last forever, and in fact it seems like their reigns have become shorter over time.  IBM was the dominant player for about 25 years, Microsoft for maybe 15, and Google has held that role for less than ten.

    If Facebook is the new leader in disruption, what could knock it off the throne?  I think its own success may carry the seeds.  As Facebook has become more and more popular, the young people who first fueled its success have started to look elsewhere for their social connections.  I've been watching the online habits of my teenage daughter and her friends.  They use Facebook, of course, but it's just one in a constellation of social tools they use, and it's not at the center.

    The hot property among the people I watch appears to be Tumblr, which is a combination of social network and blogging platform.  Unlike Facebook, which focuses on your connections, Tumblr focuses on shared self-expression.  It's a new social medium, the easiest place online to say "I love these shoes" or "here's how I feel" or "listen to this song that my friend just posted."  For users who want to communicate feelings more than ideas, Tumblr is a unique vehicle.  No wonder it's popular among teens, who by definition are sorting out their feelings.

    The other thing that makes Tumblr different is that it's not overrun by 40-year-olds reconnecting with their high school classmates.

    This is a very typical Tumblr page (link).

    Here's a Tumblr user on the difference between Tumblr and Facebook, expressed through video clips, which is very typical of the way Tumblr users communicate: link.

    I'm not saying that Tumblr is the next Facebook.  Right now Facebook has about 30 times more traffic in the US; comparing them is like comparing a ladybug to a wolverine.  For all I know, in another six months the kids may have moved on to something else.  But the lesson of Tumblr is that Facebook encodes one particular type of social interaction, the friends-list-with-status-updates.  The real world of social interaction is far, far richer than that, and we don't know how it will translate online.  Chances are that at some point Facebook's powerful paradigm will turn into a straitjacket.

    Will that happen in 2011?  I have no clue.  But I bet it'll take a lot less than a decade.

    What it means.  Rather than trying to compete with Facebook head on, I'd be looking at other paradigms for social interaction online.  What social needs do people have?  Approval?  Validation?  Stimulation?  How can you deliver those things online, more effectively than people can get them in person?


    3.  Book Publishing Dies
      
    Someday, ebooks will enable established authors to sell their writing directly to the public, bypassing the publishers and bookstores and taking 70-80% of the revenue for themselves, rather than giving 85% of it to middlemen.  I have no doubt whatsoever that this will happen.  The trick is figuring out when.  People have been predicting it for more than a decade, but so far the publishers are still in charge.

    As you know if you've been reading this blog for a while, I've tried to do some economic analysis on when we'll reach the tipping point where publishers become redundant (link).  I won't repeat the whole analysis here, but the summary is that when about 20% of the book-buying public has ebook readers or tablets, it'll make economic sense for an established author to drop print entirely and go straight to electronic distribution (because they can make so much more per copy sold electronically).  We're likely to see slow progress for ebooks until that point, and then an accelerating stampede after.

    We're not close to the 20% tablet penetration figure yet, and we won't hit it in 2011.  But 20% is just an average across all authors; some may find that the market has shifted for them earlier than others.

    So I was fascinated when I ran across this LA Times article on authors who have already decided to start ditching their publishers (link).  These aren't vanity writers going electronic because they can't get into print; they're established authors who are pulling their backlist books out of print because they can make more money selling them electronically.  One of the authors, Joe Konrath, detailed the economics of his decision here.

    Check out the Times article and Konrath's scenario on the potential death spiral for bookstores (link).  The rumbling sound you'll hear is the Four Horsemen riding after the book publishing industry.  Will they arrive in 2011?  Not for all publishers, and not all at once.  My guess is that we'll continue to hear more hype than action in 2011, with the big switch starting in 2012 or 2013.  But the situation is fragile, and today's migration could turn into a stampede sooner than I expect.

    What it means.  As I've said before, publishers need to find a way to deliver real value to authors and readers in an electronic world.  Maybe it's editing services, maybe it's marketing, maybe it's something I can't think of.  But it's different from what most of them do today.  And no, helping an author navigate the variety of ebook stores is not the answer.  An agent can do that.


    4.  The Year of the Tablet Backlash

    I'm sure Apple is going to sell a lot of iPads, Amazon (and maybe B&N) will sell a lot of e-readers, and hopefully the HP/Palm tablet will be interesting.  But I think it's very likely that most of the other tablets entering the market this year will exit just as quickly.  Why?  Because there's no particular user problem they're solving.

    I've seen these consumer electronics bubbles before.  One company has a successful product, somebody else copies it ineptly, and everyone else piles on because they don't want to be left behind.  Never mind that they don't know why they're building the products, or for whom.  The result is inevitably a big overshoot, inventory writeoffs, damaged careers, and a press backlash as the manufacturers run away from the market and customers feel burned.

    This is another case where I'd be very happy to be wrong, but the situation smells very much like the other product bubbles I've lived through.  If the tablet market does take off, it'll probably be because the manufacturers were rescued by an unexpected killer app.  If things end badly, give some blame to Google for feeding the overshoot by pushing Android as a tablet OS even though they have no clear idea what the market is for it.  Credibility is a precious resource, hard to accumulate and easy to squander.  When you have a powerful brand, you can convince people to follow you up the hill on a crusade once, or maybe twice.  But after you've burned them enough, they won't follow you readily again.  Just ask Microsoft.

    What it means.
      If you're making a tablet app, don't depend exclusively on Android.  And if you're creating tablet hardware, the product you should be building is an info pad (link).


    There you are, my four forecasts of big game-changers that could happen in 2011.  What do you think?  You're welcome to disagree with these, but I'm most interested in your predictions of other big, surprising changes that could happen in the next 12 months.

    mardi 21 décembre 2010

    RIM's Q3 Financials: A Tale of Two BlackBerries

    People have been asking for my take on RIM's latest quarterly earnings, which were reported last week (link).  The short answer is that I am both less worried and more worried than I was before.  I am less worried because the company has more strength than I realized internationally, and I am more worried because the situation in North America is worse than I thought.

    Before I get into my comments, I should point out that I don't think you can use a single quarter to declare a company either dead or saved, especially when it's as big and prominent as RIM.  In the last couple of years, attitudes toward RIM have gone through a couple of cycles in which negative coverage about the company builds up, the company has a good quarter, and the coverage dies down for a while again.  I think it's more useful to look beyond the individual quarters and try to see the long term trends.

    In that spirit, I think RIM's earnings were good, but I was more interested in the things management said about moving toward new products and services, and by the very rapid changes happening in RIM's international sales.  Overall, I wouldn't say the company is out of the woods at all, and 2011 will be a decisive test of its viability.  Here's an overview of the earnings, followed by some comments on international and the new products.


    Updating the charts

    I plugged the latest numbers into the charts from my post on RIM in October (link).  They generally look like good news:


    Total BlackBerry Subscribers

    (Quarters are RIM fiscal quarters)

    Continued nice growth.  But we'll come back to this one in a minute.


    Net New Subscribers Per Quarter

    This one is encouraging: additions went up compared to the quarter before.  But it's only one quarter; over the year, the rate of additions is flat.  Watch the next several quarters to see if there is a trend.


    New Subscribers Per Unit Sold

    Continuing to decline.  If you're looking for bad news on RIM, this is probably the chart you focus on. 


    Device Gross Margins

    Good news, they were stable for the quarter.  This is another statistic where you want to look at the trend rather than just a quarter's results.  And the trend for the last year looks stable, which ain't bad.  (Remember, I have to estimate this number because RIM doesn't report device gross margins separately.) 


    Device Average Selling Price

    Also stable for the last couple of quarters.  Good news.


    Service Revenue Per User
     
     (Dollars per quarter.)  

    I didn't chart this one last time, but it's interesting.  RIM currently gets about $15 in service fees per quarter per BlackBerry subscriber.  That's the money operators pay to RIM per user for the email service.  This revenue has been declining slowly but steadily for years, and I don't completely understand why.  RIM says it's due in part to a shift toward prepaid customers, which would fit with the international growth they're seeing.  But I wonder if also the operators are becoming less willing to share revenue with RIM.  Anyway, I think it's a warning sign -- as your market matures you want to find ways to make more money per user, not less.

    Adding up all of the results, it looks like a very nice quarter.  But remember, one of my main points was that good short-term numbers can mask long-term problems.  And in this case, the way RIM reports its numbers hides some challenges.


    Looking ahead: A Tale of Two BlackBerries


    Two issues really stuck out to me as I looked at the RIM announcement: International sales, and the comments by RIM's management.

    In the post I wrote in October, I missed the importance of RIM's international growth.  It was a significant oversight.  Several people, starting with mobile analyst Dean Bubley (link), pointed out in comments on my blog that BlackBerry has become very popular among young people in many parts of Europe and elsewhere as a messaging phone.  RIM also claims it is the number one smartphone platform in Latin America.  Its appeal was explained by analyst Horace Deidu, who notes that the BlackBerry Messenger app is more attractive than generic texting because it's free, and because you can see when your messages have been read (link).

    Deidu looked at RIM's most recent quarterly financials, and concluded that RIM's revenues had actually declined in North America, a fact masked by the company's rapid growth in other parts of the world (link).  That surprised me, because it wasn't featured prominently in most of the reports on RIM's quarter.  It was also pretty alarming.  All of the charts above look relatively reassuring, but they're a blend of the international business and the North American one.  Since the signs of an impending platform collapse are subtle (something I explained in my October post), it's possible that the international growth is disguising big warning signs in North America.

    Unfortunately, RIM doesn't report early indicators like gross margin by region, so I had to look for whatever data I could find.  I managed to dig out the numbers on the RIM subscriber base in North America vs. elsewhere.  RIM doesn't report this directly, but you can calculate it from the quarterly reports.  Here's what I found:

    BlackBerry Subscribers
    Total subscribers in millions

    About half of RIM's subscribers are now outside North America (the crossover will probably happen this quarter).  Growth in North America looks pretty slow.  Here's what the subscriber growth rate looks like:


    Quarterly Growth in Subscribers
    Percent growth from quarter before

    The BlackBerry subscriber base outside of North America has grown rapidly, increasing 15%-25% every quarter for the last three and a half years.  North American growth was also strong until about 18 months ago (the second quarter of FY 2010), when growth softened.  In the last two quarters, subscriber growth in North America dropped to almost zero. 

    Yikes.  That sure smells like market saturation to me, and the process is a lot further along than I thought.

    (Note: I had to interpolate the numbers for a few quarters in fiscal 2008 and 2009, because RIM didn't report them every quarter.)

    So at the risk of oversimplifying a bit, the data and the anecdotes from around the world paint a picture of two RIMs: A consumer messaging phone company that has tapped into a new demographic and is growing fast in various parts of the world outside North America, and a prosumer e-mail phone company that has hit the wall in North America and needs very badly to re-ignite its growth through new products and services.  It is the best of times, it is the...oh, you get the idea.

    This explains a lot of the confusion we're seeing in attitudes toward RIM online.  Like blind men feeling the elephant, we see the RIM that's in front of us -- either the consumer RIM that's growing well, or the prosumer RIM that has stalled out.  Who's seeing the real RIM?  We all are.  The phone market is heavily segmented, and it's common for a company to do well in one region and poorly in another (just look at Nokia).

    I have to give a lot of credit to the folks at RIM for managing to crank up the growth internationally just as its North American business faltered.  I don't know if they were lucky or good, but it's a very hard balance to hit.  On the other hand, I don't think RIM is doing any favors to investors by playing down the regional data in its financial reports.  That creates a lot of confusion.

    What it means for RIM.  It looks like the North American business may be closer to a platform collapse than I realized.  I think urgent action is needed to keep the company's North American users loyal.  The silver lining in that dark cloud is that RIM's growth in other regions can help fund the changes needed.  But time is short, and I still worry about RIM's ability to quickly focus on new differentiators and create compelling user experiences.

    There's another path RIM could choose to follow -- it could milk its North American prosumer base for profits while accelerating its growth with young people overseas.  But if you can trust the comments of RIM's execs, that is not their direction.  They seem to believe they are on the verge of succeeding everywhere, in all segments.  RIM co-CEO Jim Balsillie was effusive when he took questions in RIM's recent quarterly conference call (you can read a transcript here). 

    His message boils down to this:
         --PlayBook will be a huge hit.
         --The new QNX operating system is great.
         --Unlike other companies (Apple and Google), RIM will work in cooperation with mobile operators, content providers, and banks to produce services for customers.  RIM will not bypass them, so they will steer customers to RIM.
         --Don't worry about the iPhone and Android app base, because mobile applications written to a particular OS will become less important in the near future, as users and developers look to support web standards and intermediate development platforms like Flash.
         --RIM provides the sort of reliability and security that enterprises want, so it will be the leading B2B mobile provider.
         --RIM is growing very fast, and has a lot of plans for 2011 that have not been fully revealed yet.  Adding these all together, the company has tremendous opportunities in the coming year.

    I was surprised by how relentlessly upbeat Balsillie's comments were -- most CEOs usually hedge their statements to avoid saying something that could be quoted in a shareholder lawsuit.  Balsillie sounds like he's either extremely optimistic or extremely anxious to convince people not to write his company off.  But I checked some of the previous calls, and it turns out he's always like that. 

    It's important that you understand the breadth and depth of RIM's ambition, so here are extended excerpts from his comments:

    "We have real differentiation and we have real opportunities for extension of the business in a whole bunch of ways. I mean, just the pent-up interest in the PlayBook is really overwhelming, and then you know the whole aspects of carrier billing and value-added services -- you're just going to see a litany of things happening in that area, both for the BlackBerry tablet and the BlackBerry smartphone over the year....

    "We're laying in the pieces here to sustain really exciting growth for a long, long, long time....we'll have some pretty pleasant surprises in what we're doing throughout the calendar 2011....

    "We're selling lots...We have good products. Our engagement is good. I feel very, very good about U.S. I mean, we're meeting with the guys that run all the carriers, we've got plans, our carrier partners are in place. There is a real desire to do a lot of things and a lot of these things are locked in and new things are being planned....

    "I feel great about where we're sitting for 2011 in the carriers in North America, and we've held our base and we've had growth in shipment and we've had okay net adds, but we're positioned to grow very, very strong. We've really knocked the cover off the ball in so many other markets around the world and yet our penetration in those are still very, very modest....We fell very, very good about the future....

    "The product roadmap looks great and the application extension B2B and B2C is so strong.... You're going to see a lot of the stuff come out, really over the next month. So it should be very, very interesting....

    "The interest in PlayBook in the B2B is uniformly strong....I can't think of an account that isn't just beating down to get units....Overwhelming interest and overwhelming pressure to get units are a pretty fair characterization. So we're very confident just what it's going to do for businesses....

    "The core essence of the business is still just moving along so well and growing so fast. So if you layer in this tablet category, and then you layer in advanced services strategies and then you layer in leapfrog future-proved architectures, I feel very, very good about where we are in the U.S. I feel very good about where we are around the world.... Do I think we're in a position to really take where we are and extend it further in a sustained basis in the U.S. and abroad?  In my view, without a doubt....Just watch the year unfold and watch 2011 unfold and you should know. I'm fine just letting the proof being in the deliverables. We do keep delivering and we're going to keep delivering, so we're just going to keep it up....

    "I think the PlayBook redefines what a tablet should do. I think we've articulated some elements of it and I think this idea of a proprietary SDK and unnecessary apps -- though there is a huge role for apps, I think it's going to shift in the market and I think it's going to shift very, very quickly and I think there's going to be a strong appetite for web fidelity and tool familiarity. And I think there's going to be a rapid desire for high performance, and I think we are way ahead on that. I think, CIO friendliness is...we are way ahead on that....So I think the PlayBook clearly sets the bar way higher on performance and you're going to see more. I think the enterprise stuff, we're seriously extending. I think the BlackBerry is still number one in social collaboration. And I think with the PlayBook and that environment we're going to set the new standard on performance and tools, very powerful tools and we're growing very, very fast."

    This is called tying yourself to the mast. 

    Maybe Balsillie is right.  Maybe RIM's on the verge of enormous opportunity and explosive growth.  I hope it is (seriously; I like RIM and I'd like it to succeed).  But RIM is fighting on an enormous number of fronts, and that scares me for a company that has problems creating high-quality knockout products and is transitioning to a new operating system.  The effect could be like flooring the gas in a car with a bad transmission -- you might get a surge of power, or you might leave half the engine on the highway.  Restoring momentum to a stalled-out platform is a very difficult task, and it rarely goes smoothly, or succeeds in a single year.  With all the hype the company is putting into PlayBook and the rest of its strategy, anything less than stellar success in all regions and all product lines in 2011 is going to be seen as a big disappointment.  And that sort of disappointment could be the signal that causes users to turn away from its platform in North America.

    As I said two months ago, I think RIM's future depends on its ability to focus, differentiate, and execute.  I think the latest earnings just reinforce that.

    [Note:  This post was revised Dec. 22 to add a paragraph and clarify some explanations.]

    mercredi 1 décembre 2010

    Le BlackBerry Bold 9780 en avant-première chez SFR

    BlackBerry Bold 9780
    SFR commercialise dès aujourd’hui, en avant première, le BlackBerry Bold 9780 en coloris blanc dans tous les espaces SFR et sur la boutique en ligne SFR et pour les clients entreprises sur la boutique en ligne SFR Business Team.



    Qu’ils soient particuliers ou entreprises, les clients de SFR retrouvent sur ce terminal intégrant le nouvel OS BlackBerry 6, les applications SFR comme SFR Wifi qui donne accès à plus de 3 millions de hotspots Wifi ou encore SFR TV, SFR Mon compte et la nouvelle application de géolocalisation SFR GPS.



    Les clients de SFR peuvent également bénéficier de conseils, d’astuces, de démonstrations et de nombreux autres services sur le site du « Club SFR pour BlackBerry » pour profiter du meilleur de l’expérience BlackBerry.



    Par ailleurs, des ateliers BlackBerry sont organisés dans plusieurs espaces SFR pour accompagner les clients dans l’utilisation de leur webphone et leur permettre ainsi de se familiariser avec toutes les fonctionnalités du BlackBerry.



    Le BlackBerry Bold 9780 est disponible pour les clients grand public et professionnels à partir de 129 € avec un forfait Illimythics 5+ Webphone et à partir de 129 € HT pour les clients entreprises de SFR Business Team sous réserve de souscription à une option Business Mail & Surf ou un plan tarifaire incluant l’option BlackBerry.

    Les clients ayant souscrit au programme Multi-Packs bénéficient d’une offre de remboursement de 100 €.



    Ce lancement en avant-première confirme la volonté de SFR de proposer à ses clients la meilleure des expériences sur webphone.



    Caractéristiques techniques du BlackBerry Bold 9780 :



    ■ un écran de 2,44’’ (480x360 pixels),

    ■ un appareil photo 5 MP,

    ■ une mémoire de stockage de 2 Go,

    ■ un processeur à 624 MHz avec 512 Mo de mémoire,

    ■ valeur DAS : 1,11 W/Kg.



    www.sfr.fr

    dimanche 14 novembre 2010

    Is Symbian dead? And if so, who killed it?

    "We should declare victory and go home."
    --Apocryphal quote attributed to George David Aiken

    I hesitate to write anything about Symbian, because it's a great way to get branded a parochial American, or an Apple fanboi, or a "member of the US-protectionistic mobs braying for blood," to paraphrase a comment from a tech discussion forum in the UK this month.

    But there's been a huge cloud of smoke and very little light in the recent online discussions of the changes at Symbian. Is Symbian dead? Is it stronger than ever? What's really going on? I wanted to see if I could make sense of the announcements. Besides, there are some important lessons from the Symbian experience, and I'd like to call those out.

    Here's my take on what's happened: The business entity called Symbian was originally designed to prevent Microsoft from controlling the mobile OS standard, without having Symbian itself seize control over the mobile phone companies that funded it. In that task it succeeded. However, as a company run by a consortium, Symbian's governance was politicized and inefficient. This left Symbian woefully unequipped to compete with Apple and Google. A different approach was needed, and Nokia's new management has finally come to terms with that. As a result, Symbian as an organization is now defunct, and Symbian as an OS is becoming background infrastructure that has little relevance to the mobile platform wars.


    To explain why I reached that conclusion, I have to start with a quick refresher on Symbian's history, for readers who haven't been following it closely...

    There are two things named Symbian: Symbian the company and Symbian the OS. Some of the confusion this month was caused by people mixing up the two things. Symbian OS began as EPOC, the operating system used in Psion's handheld devices. EPOC was spun out of Psion in 1998 as a separate company called Symbian, co-owned by Psion and most of the leading mobile phone companies of the day, led by Nokia. The idea was that all of them would use the renamed Symbian OS in their smartphones, enabling them to put up a unified front against Microsoft, which they feared would rule the smartphone market.

    Over time Nokia came to be the dominant manufacturer of Symbian OS phones outside of Japan, largely (in my opinion) because the Symbian phones made by other mobile phone companies didn't sell well. Eventually the other mobile phone companies no longer wanted to pay for a joint venture that was mostly just supplying software to Nokia. Linux was gaining momentum as a free, open source mobile OS, so the Symbian partners, led by Nokia, decided in 2008 to convert Symbian OS into an open source project. Nokia hired most of the Symbian engineers, and gave away their code through the foundation.

    Symbian the company was replaced by the Symbian Foundation, a nonprofit tasked with managing the open source process and encouraging other companies to sign up to use the software. The idea was that Nokia, the other Symbian licensees, and a growing hoard of academics and developers would work on various parts of the OS, contributing back their modified code to the shared base. The move to open source kept some level of engagement from several other mobile phone companies, most notably Samsung and SonyEricsson.

    But both companies continued to have poor sales for their Symbian phones, and this fall they announced that they had no further plans to use the OS. That left DoCoMo in Japan as the only other major user of Symbian. Nokia was stuck with an open source foundation that mostly just supplied its own software back to it. That wasn't going to be viable. So earlier this month, Nokia and Symbian announced three significant changes:

    --The Symbian Foundation is being dramatically scaled back to "a legal entity responsible for licensing software and other intellectual property, such as the Symbian trademark." (link). In other words, it's just a shell. Symbian is now truly Nokia's OS. Nokia will plan, develop, and manage the Symbian code base, and distribute it directly to anyone who still wants it (presumably DoCoMo). You can read a biting commentary on the changes here.

    --At the same time, Nokia reaffirmed an announcement it made in October that it is focusing all of its application development support on the Qt software layer that it purchased several years ago (link). Qt will now apparently be Nokia's one and only application layer, deployed on both Symbian and the upcoming MeeGo OS being codeveloped with Intel (link).

    --The EU is putting 11 million Euros into a new organization, called Symbeose (which stands for "Symbian – the Embedded Operating System for Europe"), which will help fund the development of advanced Symbian OS features, including asymmetric multiprocessing, dev tools, memory management, image processing, video acceleration, speech to text, mobile payment, multimedia formats, and embedded systems beyond mobile. There are two semi-conflicting explanations of what Symbeose is all about. Some people say it's aimed at turning Symbian into an embedded OS that can run in all sorts of devices (why Europe needs that instead of Linux is unclear to me, but you can hear some discussion of the wrongheaded North American mobile paradigm here). Others say the intent is to resurrect Symbian OS as a smartphone OS used by companies other than Nokia. In a presentation, Symbian Foundation said the investment is intended to "combat mobile device and service homogeneity exemplified by Android and iOS" (link). Apparently taxpayer support is needed because Nokia isn't willing to pay for some infrastructure needed by other phone companies (link). A Symbian Foundation employee explained: "I would say that the main focus of the developments will be advancing existing, as well as building new tools and services relevant for smartphone manufacturing at the beginning of the manufacturing process. We want to make it easier for any manufacturer to take the Symbian codebase and develop new smartphones" (link).


    What it means

    Symbian isn't dead. It's just irrelevant. After the announcement, Nokia professed its strong support for Symbian OS (link). Nokia has no choice but to support the OS because it's built into the whole middle to top end of the Nokia product line. Given all of the legacy Nokia code written in Symbian OS, the Symbian-based phones still in development, and all of the Nokia development teams who are used to working in Symbian, it would probably take years to flush all of the Symbian code out of Nokia's products even if it wanted to. Symbian at Nokia is kind of like Cobol at IBM -- you're going to go on tasting that particular meal for a long time to come.

    But the decision to focus on Qt for applications means that Symbian OS is effectively no longer an app development platform. It's embedded software; the background plumbing that powers Nokia's smartphones (and maybe other embedded systems, if the EU has its way). There's nothing wrong with that, but it makes Symbian irrelevant to most of the folks who talk about mobile technologies online. We don't spend much time online debating which OS kernel a device should use, and that's now the world Symbian lives in. The real competition for developer and smartphone user loyalty in most of the world is now Qt vs. iOS, Android, and RIM. Plus that Windows thing.


    What it means for Nokia: Hope. Nokia's app recruitment efforts have been hamstrung for years by what I think was an incoherent software platform story. What should developers write their software on? Symbian native, S60, Silverlight, Qt, Adobe Air, Java...at one time or another Nokia romanced just about every mobile platform on the market. Nokia said that was a strength, but actually it was a sign of indecision and internal conflict. Developers crave predictability; they want to know that the platform they choose today will still be supported five years from now. By flitting from platform to platform like a butterfly, Nokia sent the unintentional signal that developing for it was dangerous.

    Many developers did support Nokia anyway, especially in places where the Nokia brand and market share were so dominant that the decision was a no-brainer. But I think their loyalty did a disservice to Nokia in some ways, because it blinded the company to the shortcomings in its developer proposition. When Nokia had trouble recruiting developers in places like Silicon Valley, it seemed to think they were just biased against it. Time and again, I attended Nokia developer events in California where Nokia concentrated on telling people how big its installed base was, and showing off its latest hero device (N97, anyone?). I can see Nokia's logic -- after all, developers in Europe seemed happy. But the reality was that developers in Europe had given it the benefit of the doubt, despite its poor overall proposition.

    So the decision to focus on Qt (pronounced "cute," get used to it) is a positive one, in my opinion. This is one of those cases where making any decision is better than the status quo. Qt isn't perfect, but if all of Nokia aligns behind it, any problems in it can be ironed out.

    Unfortunately for Nokia, this is just the beginning of the changes it needs to make, rather than the end. Nokia's Qt development tools still reportedly need work (link). And app developers don't just need a coherent technical story, they also need a coherent business story. How do they make money? Although Nokia sells a huge number of Symbian-based smartphones, most of their users seem blissfully unaware that they can add applications. That's why Nokia has a much smaller base of applications than iPhone, even though its customer base is far larger.

    To attract more developers, Nokia will need to do a lot of marketing, both in advertising and on the device, to make sure Qt users know they can get apps, and are stimulated to try them out. Nokia has the resources to do this, but once again it'll need consistent and well coordinated execution to make it happen, something that the company has failed to deliver in the past. (For example, spamming people with SMS messages telling them to try other features is probably not the right approach (link).)

    To give you an idea of how much ground Nokia needs to make up, Apple iOS has 60 million users and 225,000 applications, a ratio of about 3.75 applications per thousand users. Android is close behind, with 3.5 apps per thousand users. In contrast, Symbian has 390 million users and 7,000 native apps, a ratio of about .02 apps per thousand users. (link). Yes, I know, there are additional Nokia apps written in Java, but that kind of proves the point that Symbian is plumbing rather than a platform.

    All of these changes need to be carried out against a backdrop of cost cutting, as Nokia brings its expenses in line with its revenues. One of these days when I get the time I'll write more about Nokia's overall situation, but for now suffice it to say that Nokia is working off the after-effects of several years of growing expenses while revenue was stagnant. Nokia's circumstances aren't quite as bad as the California state budget (if you are in Europe, think Greece), but it's ugly enough to distract from all of the other things the company needs to fix.


    What it means for developers: Wait. First, the bad news: The switch to Qt means that current Symbian OS developers who aren't already using Qt will need to rewrite their applications. This is the latest in a series of rewrites that Nokia and Symbian have forced on developers over the years. If they had more developers it probably would be causing a big ruckus right now. The fact that you don't hear a lot of screaming speaks volumes.

    The good news is that Nokia may be getting its act together for developers at last. But if I were working on a mobile application today...wait a minute, I am working on a mobile application today. So here's what I'm doing about Nokia: I'm waiting. If Nokia creates a great business proposition for developers and sticks to it, our team would be delighted to support Qt aggressively. Who wouldn't want to sell to a base of 400 million users? But given Nokia's history of whipsawing its developers, we won't take anything for granted. In particular, we want to see if Qt is actually the exclusive development platform for MeeGo, rather than just a secondary option. You've got to show us the consistency, Nokia.


    Oh, and ignore Symbeose. I don't know exactly how the Symbeose initiative got started, but to me it looks like the Symbian Foundation lobbied for it for a long time, prior to the recent changes in the Foundation. For the old Foundation, Symbeose made sense, because it was a clever way for a nonprofit to get some OS development done in areas that Nokia didn't care about. But with the Foundation mostly gone, Nokia has no incentive to turn Symbian into a general embedded OS, and in fact it says MeeGo is its OS for use in non-phones. In that situation, I can't picture a lot of other companies committing to build Symbian OS into their products.


    Lessons from the Symbian Foundation's demise

    I'm seeing a lot of interesting rationalization online about Symbian's fate. For example, Tim Ocock, a former Symbian employee, wrote a fantastic post (link) in which he argues that Symbian was very successful as an OS for phones with PDA features, but was never designed for running browsers and lots of applications. That's a pretty shocking statement, considering how many times I heard Symbian advocates boast about the sophistication of their modern, general purpose OS compared to clunky old PDA-centric Palm OS. Remember, this is a company that until very recently was bragging about its superior implementation of symmetric multiprocessing (link), hardly something you need for a PDA.

    But I think Tim is dead-on in most of his analysis. He did a great job of detailing the technical and attitudinal flaws within Symbian itself, so I won't bother repeating them here. Instead, I want to talk about the flaws in Symbian's governance.

    Did Symbian fail? The companies that founded Symbian had two goals in mind: to prevent Microsoft from dominating the market for smartphone software, and to prevent Symbian itself from becoming a power that could dictate to the phone companies that funded it. As a result, Symbian's governance structure was designed with a complex system of checks and balances that wouldn't apply to a normal company. To make major decisions, Symbian had to negotiate a consensus among its owners the mobile phone companies, who understood little about the management of a mobile platform and were suspicious of each other and of Symbian itself.

    This bureaucratic, highly politicized oversight process repeatedly forced Symbian into blind alleys, and prevented it from doing things that a "normal" OS company would take for granted. When Symbian was founded, there was talk of an eventual IPO. The prospect of an IPO is an important recruitment tool -- it lets you use stock to hire ambitious engineers and managers. But the idea was eventually shot down by the owners; it would have made Symbian too independent.

    Crippled by design. Once the threat from Microsoft receded, the owners' second goal for Symbian -- preventing it from competing with them -- seemed to dominate their treatment of Symbian. I'm not saying there was some central evil plan to hamstring Symbian; there wasn't. But everything the company planned to do had to be approved by the handset companies, and on a case by case basis they vetoed the things that sounded threatening to them. Over time, this forced Symbian away from initiatives and features that would cause users and developers to be loyal to the OS rather than the handset.

    So Symbian didn't create an app store, and Symbian's developer relations were very confused because Nokia wanted to do a lot of that itself. But the most egregious example was user interface, which Symbian worked on from time to time, but was eventually forced out of by its owners. When I was at Palm, the Symbian project I feared most was "Quartz," the effort to create an icon-driven touchscreen UI for Symbian. Quartz looked very nice, and if it had survived Symbian would have had a dandy iPhone competitor on the market before the iPhone launched. But politics between Symbian's owners forced it completely out of the UI business, and Quartz was spun out into a separate company called UIQ, which went bankrupt in 2009.

    You can get more details on the whole sad Quartz saga here.


    Quartz circa 2001

    An OS without a single consistent user interface is a nightmare for software developers, because they can't write apps that run across the installed base of devices.

    Eventually, in the face of all the restrictions, the most ambitious, nonconformist people at Symbian -- the ones who drive innovation in any organization -- seemed to drift away in frustration or were forced out when they irritated the owners. Symbian itself retreated into focusing on technological esoterica like symmetric multiprocessing -- things that didn't really differentiate the platform to users, but that the licensees wouldn't object to.

    From one perspective I guess you can say Symbian was a complete success, because it fulfilled the two negatives that its founders wanted: Microsoft didn't dominate mobile software, and Symbian itself didn't exercise any control over its founders.

    However, the cumulative effect of the handset companies pursuing their short-term interest was that Symbian was utterly unready to respond when Apple and Google entered the market. I don't think either Nokia or Symbian really understood how the game had changed. Apple designs phones as integrated systems, with the software and hardware tightly coordinated. Nokia could never achieve that level of coordination with an operating system managed through standards committees.

    And as for Android, Nokia apparently thought that open sourcing Symbian would create a level playing field with Google's free OS. But I think the structure of the Symbian Foundation made that impossible.

    The fatal flaw of the Symbian Foundation. Although Android is a free product, it's supported by a for-profit corporation that has massive resources. The attraction of Android to phone companies isn't just its price, but its safety -- Google stands behind it with marketing and technical support.

    In contrast, Symbian Foundation was designed as a rigorously noncommercial institution banned from any business activity. People at the Foundation told me Nokia was adamant about enforcing the ban on commercial activity because it was afraid the tax authorities might rule that the foundation wasn't a nonprofit, endangering the tax credit that Nokia got for donating its Symbian code base.

    Most open source companies give away their software in order to make money from some other mechanism -- consulting, or support, or a for-fee version of the same code. Symbian Foundation was banned from making money on any of these activities, meaning it could never become financially self-supporting.

    Forget about marketing support; Symbian couldn't even offer enhanced technical support to licensees who were begging to pay for it. That was especially crippling because Symbian OS is notoriously complex and difficult to program (link).

    Consider this quote from Tim Ocock's article:
    "The difficulty of writing good Symbian code was hugely beneficial to Symbian as a business in the early days. For many years, 80% of Symbian's revenues were earned through consulting for licensees....Symbian’s licensees...each had their own proprietary telephony chipsets that needed to be integrated and their own customisations to the platform in mind....Despite talk of Symbian enabling differentiation, the reality was licensees' budgets were squandered on hardware porting and making the core platform fit for purpose."

    Picture yourself as a manager at a handset company, choosing an OS for your smartphone. The Symbian option has no advertising support, requires customization, is hard to program, has few third party consultants to support it, and the company licensing it won't help you do the programming. Meanwhile, Google Android is more modern, is based on Java and Linux so it's easy to find programmers, has lots of support, and has user-friendly features like an app store. Which one seems the safer bet?

    How could the Symbian Foundation ever succeed in that situation?

    Although people advocating for a "European" mobile OS often complain that Android had unfair financial advantages, the fact is that Symbian was ripe for the picking, a situation that was almost entirely self-inflicted.

    The lesson for other tech companies: Open source is not magic pixie dust that you can sprinkle on a struggling product to turn it into a winner. Open source is a tactic, not a business strategy. It has to be paired with a business plan that says how you'll make money and drive innovation.


    This is the end, my friend, of our elaborate plans

    Like an army refighting the last war, Symbian was designed to defeat Windows Mobile, but never came to terms with its new adversaries Apple and Google. There's no shame in that for most of the folks who worked at Symbian; they did the best they could to navigate the politics of Nokia and all the other Symbian licensees. But radical change was necessary. I hope Nokia's Qt strategy will be successful. And I'm sure that Symbian code will continue to serve for years as the underlying technology for millions of Nokia smartphones. But except in the dreams of a few EU officials, Symbian OS is now just legacy plumbing.

    It's time to move on.

    mardi 9 novembre 2010

    Will E-Readers Eat the Tablet Computer?

    The consensus prediction in the tech industry is that tablet computer sales will swamp sales of ebook readers. The Huffington Post is taking bets on which e-readers are dead meat (link), and Informa predicts that e-reader sales will start declining in 2014 as tablets out-compete them (link). I've seen similar (and more pessimistic) private forecasts from other analysis firms. They all argue that it's just a matter of time until general-purpose tablet computers displace more limited e-readers.

    Yes and no. I think tablet features will eventually take over, but it would be very premature to assume that tablet computer companies will be the long-term winners. They're actually at a huge disadvantage that almost no one is talking about.

    What brought this home to me was a brief hands-on experience I had last week with the Barnes & Noble Nook Color. I usually think of Nook as the poor stepchild to Amazon Kindle, and in unit sales it certainly is. But Nook Color isn't just an ebook reader. It's a full tablet computer, or at least it will be if Barnes & Noble allows it to be. And it sells at a great price.

    The easiest way to explain my reaction to Nook Color is to compare it to the Samsung Galaxy Tab. The first thing I noticed was basic ergonomics. As I wrote recently, when I first picked up the Galaxy Tab it worried me because it was hard to hold -- its slick plastic surface felt like it was going to slip out of my hand, and so I couldn't hold it comfortably without putting my thumb on the screen (link). The Nook Color is almost identical to the size and weight of the Galaxy Tab, so I expected to have the same problem. But the Nook has a brushed metallic-feeling surface that's much easier to grip. Attention to detail has a huge impact on mobile products, and Nook Color shows far more attention to detail than the Galaxy Tab.

    The Galaxy Tab definitely has more features than the Nook: two cameras, 3G options, and an accelerometer. But Nook Color has all the basics, including Android OS, a touchscreen, and very nice color display that I think is the equal of Samsung's. And it has one important feature that The Galaxy Tab lacks -- an affordable price. A Nook Color with WiFi is $249, literally half the price of a similarly-equipped Galaxy Tab.

    That's a stunning difference, especially considering that Samsung usually tries to be a price leader in new technologies. At $499, I think the Galaxy Tab will be a very difficult purchase for the average consumer. At $249, Nook Color isn't cheap, but it's a mainstream consumer product.

    So how in the world does a book-seller get a 50% price advantage over a major consumer electronics company?

    The difference isn't mostly due to features. I bet the accelerometer and cameras in the Galaxy Tab don't add more than $20 to its cost, probably less. The Tab probably has a faster processor as well, but no way does that justify the cost difference. I think two other factors are involved. The first is that B&N owns its own retail stores, and so it doesn't necessarily have to mark up the price of the Nook with the full traditional retail margin. In contrast, Samsung will be expected to fork over the usual 20 points or so of margin to its dealers, plus additional comarketing dollars to buy shelf displays and Sunday newspaper ads. Second, since B&N makes money from the content it sells to Nook users, it can afford to sell the hardware at lower cost.

    In other words, the Nook is a subsidized product, like a cellphone. So is Kindle.

    I think the people predicting that tablets will swamp e-readers haven't thought through the economics of the situation. As long as e-readers are based on e-ink displays, they can't compete directly with tablets, because the displays are grayscale and are too slow to display animation and video. But an e-reader with an LCD display is physically a tablet, at a much more attractive price.

    Subsidized products usually beat unsubsidized ones. Even Apple had to move the iPhone onto subsidies after it first launched it without.

    The only thing stopping Nook Color from competing directly with tablets is software. Although Nook Color runs the Android OS, same as Samsung, Barnes & Noble is reportedly planning to severely restrict the applications that will run on Nook Color. The idea is to keep the device focused as an e-reader rather than allowing it to become a general-purpose tablet.

    It's unusual for a company to artificially restrict what you can do with a computing product, but there is a perverse logic to what Barnes & Noble is doing. If someone buys Nook Color as a tablet and doesn't buy any books or other content for it, Barnes & Noble will make less money. By restricting the apps, Barnes & Noble can chase away those lower-margin customers who aren't hardcore readers.

    But I think that's a very short-sighted policy, for two reasons:

    First, as a dedicated e-reader, Nook has important drawbacks. Its battery life is much shorter than an e-ink device, and it's a lot more expensive. If the apps are restricted, Nook Color is a tweener. It's inferior as an e-reader and as a tablet.

    Second, B&N is missing a huge opportunity. It's not like they're losing money on Nook Color sales (the hardware cost is probably in the $150 range, or lower). As long as you're making some money per unit, I think it makes sense to grab as many customers as you can now, while you have a structural advantage in the market.

    The ultimate payoff for an ebook distributor like B&N is to displace the publishers and start selling ebooks (and other content) directly to the public. To get to that goal, B&N should be trying to grow the e-reader installed base as quickly as possible. Instead of restricting Nook Color to people who already want ebooks, B&N should sell it to everyone and then entice them into becoming e-reading users.

    Historically, some of the most successful computing products were sold first as single-purpose devices that then blossomed into multipurpose devices. PCs were first adopted in volume to run spreadsheets, and the first successful PDAs were sold as electronic calendars. Nook Color could be the e-reader that ate the tablet market.

    And it's easy to do -- all B&N has to do is say yes to all types of third party apps. Get out of the way, and the customers will take care of the rest.